From the Guild’s Mailbag

From Our Mailbag

From San Diego Writers, Ink. Many SDWEG members are also members of San Diego Writers, Ink, a great source for courses for writers. The first item below is not limited to SDWI members. The second item is limited to SDWI members. For more information about SDWI, check their website.

Seeking Volunteer: Wednesdays at Imperial Beach Library Writing Group

1st and 3rd Weds 5:30-6:30 p.m.  Lead a prompt group.  No experience necessary--we'll train!  Please contact Kristen if you are interested at

Members' Benefit: Participate in Local Author Showcase Oct 6th

We have scheduled the next Author Appreciation and Showcase at SDWI for the First Friday event at Liberty Station on October 6th.
This is an opportunity for writers to get their works in front of the eclectic buying public at Liberty Station and to meet and spend time with other published members of SDWI.

If you are interested in participating in October, please contact Kevin Smith at

You must be a member of SDWI to participate.  As usual, there will be wine and cookies, too.

Correction from Penn Wallace

At Monday's Open Mic Night, SDWEG member Penn Wallace announced that his upcoming class on Thursday, July 27, at San Diego Writers, Ink would cover using your email list. He asked that I post this correction as he misspoke.

This week’s class, July 27, is on Building Your Author Brand. While not the topic he announced, he is sure that many members would still be interested in this topic.

The class on mailing lists is titled Join the Writers Community and Connect with Readers and will be held on August 3. The first part of the class in on how to join the writers' community and cross market with other authors. The second part of the class is on how to build your mailing list and use it as your most important marketing tool.

Members can sign up for these classes at The cost is $23 per class.

Guest Post: Penn Wallace Classes at San Diego Writers, Ink

SDWEG member and past presenter, Penn Wallace, shared the following information about a series of presentations he will give at San Diego Writers, Ink, beginning Thursday, July 13. The presentations will expand on his Marketing Pyramid presentation last April. Penn's message follows.

Over the years I’ve attended lots of classes, seminars, and webinars on book marketing. They all have one thing in common. They tell you what to do, not how to do it. Then, at the end of the session, for only $495 or $3795 they will tell you how to do it.

I hate that.

I’m teaching a series of classes on book marketing for San Diego Writers Ink. I’ll go into detail showing you the steps to complete each phase of the marketing pyramid. You will walk away from each class with actionable items that you can put into effect tomorrow to increase your book sales.

The cost is $23 for members and $27 for non-members. All classes will be held on Thursday nights from 6 p.m. to 8:30 p.m. starting on July 13, 2017. If you sign-up for three of the classes at one time, you’ll save 12%.

Over the years, through trial and error, and after spending a lot of money on what doesn’t work, I discovered what does work. Being a process-oriented person, I’ve developed a marketing process for my writing business I call the Marketing Pyramid.

The pyramid is built of fifteen layers. Each layer builds on the work done on the previous layer. You have to build the foundation before you can put on the roof. I will start out with four classes and if they are well received, then we will schedule classes for the remaining layers.

The first class will be an overview of the marketing pyramid. We’ll discuss such things as defining your target audience, building your mailing list, Amazon Marketing Services promotions, free giveaways, and building your brand. To sign up go to

The subsequent classes drill deep into each step in the pyramid.

The second class deals with defining your target audience. Who are you writing for? What do they want to read? How do you get reader feedback to tell if you’re one the right course? Registration for this class is at

Class number three is about building your author brand. As soon as you publish your first book, you are a celebrity. How can you build on that to convince readers to buy your books? We’ll talk about everything from how to dress to how to coordinate all of your marketing efforts. Go to to register.

The fourth class is Join the Writers Community and Connect with your Audience. Topics will include finding a writers group, attending conferences, building your mailing list, and how to connect with fans. Sign up at

Upcoming Events

  • June 15: SD/PEN hosts their annual networking event from 7 to 8:30 PM, at the San Diego County Health Services Complex (the same location as our SDWEG meetings). Attendance is free for SDWEG and SD/PEN members. There will be snacks, drawings, and games for prizes. To help them plan the amount of food and beverages to provide, please RSVP to by Monday, June 12.
  • June 20: SD Memoir Showcase is accepting monologue submissions, to be performed by North Coast Rep in October, through today. For more information, see
  • July 1: Deadline for submissions to this year’s edition of The Guilded Pen. For more information, see

Expired: Memoir Showcase Submission Window Now Open

Memoir Showcase 2017

Save the Date! And note the May 20 event described below.

Please place October 23rd on your calendar, as the San Diego Memoir Association and San Diego Writers, Ink would love to have you at the Showcase. Here are the basics of how the San Diego Memoir Showcase works.

What is the Memoir Showcase?

The short answer:

Short Memoir Pieces (monologues) will be acted out on stage by professional actors at North Coast Rep on October 23rd. The SD Memoir Showcase is produced by San Diego Writers, Ink and the San Diego Memoir Association.

The longer answer:

Writers from across San Diego will submit 5-6 page pieces (12 point font, double spaced) during the submission period.

The theme this year is: Where I Come From (writers can interpret the theme in any way that they are inspired)

Approximately 8-10 writers will be selected. These writers will be matched with writing coaches who will help them hone and polish their pieces.

The directors will then receive the polished pieces. The directors will hold auditions and select professional actors and actresses to perform the pieces. Writers will then meet for a roundtable read of their pieces with their selected professional actor/actress and their director. Writers will have the opportunity to hear their pieces read and offer input during a collaborative discussion.

The pieces will be performed on October 23rd at North Coast Repertory.

Important Dates in a Snapshot

  • Submission Period: May 15 – June 20th
  • Free Class for Writers on Crafting their Submission: May 20th from 10-12 at San Diego Writers, Ink
  • Judging Period: June 20th – July 20th
  • Writing Coach Period: July 20th – September 1st
  • Rehearsal Period: September 2nd – Oct 22nd
  • Prep for Performance (for crew): Oct 5 – October 22nd
  • Performance: October 23rd at North Coast Rep

Please feel free to contact Marni Freedman ( if you have further questions or comments.

The SD Memoir Showcase Team

Seeking Accountability?

From the January edition of The Writer's Life

Accountability groups help their members focus their individual goals on a weekly basis and hold each person accountable for their own success – with friendly encouragement from the group. Now that a brand new year has begun, you may be wondering how to get involved with an accountability group.

Here are two local options:

  1. San Diego Writers, Ink is offering an online accountability group called Write Now! Led by Sandra Millers Younger, the cost is $100 a month for members or $125 for nonmembers. To learn more or sign up, see
  2. Newsletter Editor Laura Roberts hosts bi-weekly in-person accountability events, meeting Fridays from 3 to 5 p.m. at the Barnes & Noble in Trolley Square (Santee). Attendance is free, though purchase of a snack or beverage at the café is encouraged. Drop in to share your New Year's goals (or learn how to set some!) at our next meeting on January 20. Unable to attend in person? Email Laura at for more information on how to join the Facebook group for additional support and encouragement.

Read and Critique Groups With Openings

San Diego Writers, Ink logo

San Diego Writers, Ink offers weekly Read and Critique classes at Liberty Station. Get feedback on your writing and become a better writer. The peer review groups are led by seasoned authors. Beginning in January, some of those classes have openings to fill.

Cost: $100 per month for members, $125 for nonmembers.

Want to join a group? Email


Starting in January, 2 spots will be open in her Wed 7 pm group and 1 in her Thursday 11 am group.


Starting in January, 4 slots open in each of his groups: Wednesday 7 pm and Friday 1:30 pm


Starting in January, 4 slots open in Thursday 7 pm Screenwriting group.


Starting in January, 1 slot open in each of his groups: Mondays at 6 pm and Thursdays at 9 am.


Volunteer Possibilities

San Diego Writers, Ink logo

San Diego Writers, Ink is currently seeking a volunteer to lead their twice-monthly writing prompt group at the Imperial Beach Library. Position begins on January 18, and would be needed on the first and third Wednesdays of each month from 5-6 p.m.

Can you open the Room to Write on Tuesdays (9 am to Noon)?

Are you interested in running our bookclub? SDWI needs a host every 2-3 months. The group chooses a book at each meeting and meets to discuss the next time.

If interested in any of these opportunities, please contact Kristen Fogle, Executive Director, at

San Diego Writer’s Ink Local Author Appreciation and Showcase

sdwiIt’s the San Diego Writer's, Ink quarterly Local Author Appreciation and Showcase at SDWI for the First Friday event at Liberty Station on October 7th.

Local authors are encouraged to sign up now to participate by contacting Showcase Coordinator, John Kevin Smith

As usual, there will be wine and cookies, too. The Art Show is “Cinematic Escapes” and there is a poetry reading and a reading by William Luvaas in the adjoining room.

The event is free to both SDWI members and non-members.

The next Author Appreciation and Showcase is scheduled for February 3rd, 2017.