SDWEG member Andrea Glass will present at the September 17 meeting of San Diego Professional Editors Network on “Marketing For Copyeditors: How To Get the Word Out.”
You’ve got skills, but how do you get clients? At the September program meeting of SD/PEN, longtime SD/PEN and SDWEG member Andrea Susan Glass will talk about determining your area of specialty and your ideal client, and developing your marketing message and materials. How important is it to establish a brand? Should you advertise online and offline? Andrea will also discuss various marketing methods, how to draft a 90-day marketing plan and how to keep yourself accountable.
The presentation will help you
- Determine your area of specialty and your ideal client.
- Develop your marketing message and materials.
- Decide among various marketing methods.
- Draft a 90-day marketing plan.
Andrea Susan Glass, CEO of WritersWay, is a book coach, copyeditor, and award-winning ghostwriter specializing in personal and professional development books. She teaches “Marketing for Copyeditors” and “Building a Business Around Writing” for UCSD Extension and gives webinars and workshops on writing and publishing. Andrea has written professionally for newspapers, magazines, businesses, and individuals. As an author, she will publish her first book in an upcoming series this year.
NOTE: This meeting will be streamed online via Zoom.
Please RSVP by reserving through Eventbrite at https://www.eventbrite.com/e/sdpen-program-meeting-marketing-for-copyeditors-how-to-get-the-word-out-tickets-116683969895 to receive a link and instructions for participating. The Zoom session begins at 6:45 p.m. for networking, and the presentation begins at 7:00 p.m. Free for both members and nonmembers.
Beginning September 28 and through October 24, Andrea also hosts a course on the same topic through UCSD. All instruction and course materials delivered and completed online between the published course start and end dates.
In the course you’ll identify your area of expertise, determine niche markets, and investigate ways to market your services through online and offline strategies. You’ll develop a marketing message and create promotional materials and presentations that relay your message. At the end of the course, you’ll have a three-month marketing plan and schedule to get you into action to start your copyediting business. To register, go to https://extension.ucsd.edu/courses-and-programs/marketing-for-copyeditors-how-to-get-the-word-out.