Paula Margulies and The Tao of Book Publicity in January 2018

Paula Margulies is an author and the owner of Paula Margulies Communications, a public relations firm for authors and artists. She has received numerous awards for her fiction and nonfiction, including her book publicity handbook, The Tao of Book Publicity: A Beginner’s Guide to Book Promotion, her debut novel, Coyote Heart, her historical novel, Favorite Daughter, Part One, and her short story collection, Face Value: Collected Stories. Margulies is a contributor to Author Magazine, the San Diego Examiner, and The Feisty Writer and has been awarded artist residencies at Caldera, Red Cinder Artist Colony, the Vermont Studio Center, and Centrum. Margulies resides in San Diego, California. For more information, please visit

The Tao of Book Publicity: Book Promotion Strategies that Work!

In this workshop, book publicist Paula Margulies will cover techniques that help authors successfully promote their publications. Workshop topics include: how to build an author platform, guidelines for creating blog tours, how to set up a successful speaking tour, and how to obtain interviews with the media. Margulies will also discuss social media, book pricing and promos, and building an engaging author website, along with how to develop targeted publicity material, including front and back cover text, press releases, and Q&As, and tips for creating newsletter and media lists. Margulies is also happy to answer questions about practical topics such as publicity costs, timing, and considerations when hiring a publicist.

Our Marketing Support Group meetings will return in January. The group meets at 5:30 p.m., ahead of our regular meetings, in the same room at the San Diego Health Services Center.

Other speakers lined up for 2018 include:

  • February 26 - Lee Wind, Director of Marketing and Programming for the Independent Book Publishers Association (IBPA), will present "I Published A Book" is not a Marketing Plan.
  • Marchh 26 - Jean Forsythe, President of San Diego Book Awards

Watch this page for additional future programs for 2018.


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