Our presenter for the August Marketing Support Group meeting which precedes our usual membership meeting will be Leslie Licano, co-founder and CEO of Beyond Fifteen Communications, Inc. and an award-winning public relations strategist, renowned for her ability to spotlight individuals and companies as trendsetters, innovators and newsmakers.
As leader of client strategy, Licano steers her team toward breakthrough work through high-concept thinking while serving as chief counsel to the company’s extensive roster of wide-ranging clients.
A seasoned pro with a masterful ability to think like an agency strategist, a journalist and a client, Licano’s honed ability to create news consistently catapults her clients into the local and national limelight—allowing them to reach their core audiences, impact public perception and increase sales and revenues.
Prior to founding Beyond Fifteen, Licano was a senior account executive with a regional media relations agency where she served as a lead writer, concept-builder, and media placement specialist. For years, she has also served as a regular contributor to a number of national newspapers and magazines—experience that inspires her talent for identifying media hooks and nurturing influential relationships with top writers, editors and producers at leading media outlets across the nation. Also, her experience on the communications team at Sperry Van Ness, one of the largest real estate brokerages in the United States, as well as her own entrepreneurship, offer her a unique edge in understanding the demands of both small and large businesses—allowing her to deliver the results and ROI each of her clients expects and deserves.
Licano received a bachelor’s degree in communications with an emphasis in public relations from California State University, Fullerton. Her work has been recognized with the prestigious industry honor, the PROTOS Award, on multiple occasions.
The Marketing Support Group meeting takes place via Zoom at 5:30 p.m., ahead of the regular monthly membership meeting. The same link will work for both the Marketing Support Group and the regular meetings.
If you are not already a member of the Guild and wish to receive an invitation with the link to join either of the August meetings, send an email to firstname.lastname@example.org to request an invitation by Friday, August 21.