How To Write Killer Blog Posts


You know that feeling you get when you know you should start using social media to build your platform?

The angel on one shoulder says you've already proven you are a writer so there is no doubt you can write social media posts, too. Meanwhile, the devil on the other shoulder reminds you that you can't teach an old dog new tricks, and besides, you already know you just hate Facebook.

Here's a post that introduces the idea of following recipes to put together great blog posts, posts that catch the attention of readers:

The video in the post linked above introduces the idea of comparing the elements for writing a blog post to a restaurant menu with its starters, main courses, and desserts. The video compares menu starters with blog post introductions, menu main courses with blog post ideas, and menu desserts with blog post closings. And since only those who enter a restaurant even see what's on the menu, a blog post's headline is like a restaurant's name that catches the public's attention.

As is often the case, the video ends with a pitch - to sign up for an opportunity to be a beta tester for a new product, one that will likely come with a significant price tag when it is released. Decide for yourself if you want to take a chance on being among the few who will be selected as beta testers. Decide for yourself whether you want your name on the promoter's fan list. Decide for yourself if you can learn something from observing how Jon Morrow markets his products. You might just learn something of value to your own marketing.

I used the templates mentioned in the video when I wrote this blog post. After watching the video, you'll be able to recognize how I have adapted the templates. You can judge whether the result is successful.

Writing great blog posts isn’t about luck any more than getting rich is about stumbling across a leprechaun in the forest with a pot of gold. The writers and bloggers who succeed just keep writing.

Sometimes you do the right thing, sometimes you don’t, but in each and every case, you learn something about how to be a better writer, how to use social media more effectively. Even if you do screw up, there will still be another tomorrow.

And if you think about it, that’s good news.

It means it’s okay if you’re not a perfect blogger. It means you can make mistakes. It means your confusion is perfectly normal, and you’ll get through it.

So keep your chin up, do some thinking, write about what you love, and most of all, believe in yourself. If you’re determined, and you persevere, your writing will turn out just fine.

And when it does, it’ll all be worth it.


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