Many self-published or "indie" authors give insufficient attention to their books' covers, and then they're surprised when their books don't sell as well as expected. However fine their writing, their words can't be seen if prospective buyers can't get past the covers. Using real-life examples of "the good, the bad, and the blah," Karl Keating will show what flies and what flops in graphics, typography, and word choice. Whether you design your own covers or outsource the work, you will learn why your book covers are your most important marketing tools.
Karl Keating is the author of fifteen books that have sold, cumulatively, nearly half a million copies. He writes in multiple genres: religion, history, science, outdoors, publishing, and fiction. He is finishing a series of four books on hiking and backpacking and a collection of quotations from Samuel Johnson. Those five books should be published by summer 2019. He hopes later in the year to write a beginner's guide to Dante's Divine Comedy and an account of walking Italy's Cammino di San Benedetto.
We meet at the San Diego County Health Services Center at 3851 Rosecrans, San Diego, CA. Registration begins at 6:30 p.m. with a short business meeting following at 6:45 p.m. The presentation will begin at 7:00 p.m.
Guild members are also invited to take part in a Marketing Support Group which meets at 5:30 p.m. at the same location, in the Harbor Room, across the hall from our usual meeting room. Due to its popularity, we have had to limit the Marketing Support meeting to Guild members.