Leon Lazarus presents writing effective emails at our January membership meeting.
After studying Journalism and New Media at Rhodes University in South Africa, Leon Lazarus developed a career in corporate communications and marketing. He worked with many of the largest corporations on the African sub-continent. After emigrating to the United States in 2000 he led the team that created the timepiece brand worn by both President Obama and the Secret Service. In 2006 he settled in San Diego where he and a team of seasoned marketers took a casino from near bankruptcy to a billion dollar valuation. In 2009 he and his wife Leora founded Play To Learn, a free program that provided a preschool education to families that fell into the gap left by Head Start. Leon now runs CalBrand, a marketing and branding consultancy.
Leon's 30 years of corporate communications and marketing experience has made him a wild-eyed evangelist for marketing automation systems. He is a firm believer in the power of email to drive engagement and revenue.