Novel Network: Connecting Authors with Book Clubs

San Diegan Susan McBeth launches Novel Network, first-ever national registry that connects book clubs with visiting authors, on Sunday, June 10, 9:00 a.m. to 4:00 p.m. at the San Diego Central Library, 9th floor Special Events Room.

With more bricks and mortar booksellers closing their doors, authors are getting creative about marketing their books. Making “house calls” to book clubs is not just a way to sell more books, though. It’s a great way to connect with readers who want meaningful discussion with their favorite authors.

That’s why San Diego resident Susan McBeth is launching NovelNetwork™, the first-ever national registry of authors and book clubs looking to connect.

Image credit: John Carlisle

Adeline Virginia Stephen 1882-1941

By Ken Yaros

Pen name, Virginia Woolf, lived in the greater London area, born of Victorian parents. She lived through enormous changes and challenges as England and the world moved into modern times. Adeline was no stranger to broken families, unexplainable death and disease, war and its upheaval. Throughout her life, severe depression dogged her and undoubtedly influenced her thinking.

She was prolific and in demand for her newspaper articles, essays, and as a speaker on topics considered controversial at the time. Some of her avant-guard topics included gender identification and changing sexual mores.

As a young adult, she hosted weekly meetings at her home for talented though radical thinkers, several of whom would attain fame as artisans, economists and biographers.

It is challenging to summarize this complex author in a brief article, however she sought to mix fact with imagination and was unafraid to explore at the time taboo subjects such as morality of war, disease, female exploitation, mental illness, class and familial prejudice. Her most notable works include:

  1. Mrs. Dalloway (1925) – Exploration of London society post-WWI. Made into a movie.
  2. Orlando (1928) – An exploration of gender and identity.
  3. To the Lighthouse (1927) – A family faces hardship off the coast of Scotland.
  4. A Room of One’s Own (1927) – Essay. Discusses gender in terms of independence and financial constraints facing women.
  5. The Waves (1931) – Woolf’s masterpiece of style, intertwining prose with poetry.
  6. Between the Acts (1941) – Published posthumously, a play related to WWII and fascism.

Image credit: By George Charles BeresfordFilippo Venturi Photography Blog, Public Domain, Link

SDWEG authors will be featured at La Jolla Library on May 12

On Saturday, May 12, from 10 a.m. to 2 p.m., 17 authors — all of them members of SDWEG — will be showcasing their published works at display tables at the La Jolla Library (7555 Draper St., La Jolla). Visitors will have a chance to greet these gifted writers, find out how they became authors and what they specialize in, and (hopefully) purchase signed copies of their work. The list of authors and their story subjects includes:

SDWEG members are asked to drop by the event to show their support for the organization and their fellow writers.

For details, go to: Or you can contact the La Jolla Library at (858) 552-1657


SDWEG Member Jonathan Maberry’s Netflix Deal

Jonathan Maberry’s IDW novel, V-WARS wIll be a Netflix series starring Ian Somerhalder.

For more information, check this article from Hollywood Reporter.

Jonathan presented at the June 2017 meeting of SDWEG and regularly hosts the Writers Coffeehouse on the first Sunday of each month from noon until 3:00 p.m. at Mysterious Galaxy independent bookstore.

Know A Student Who Wants To Be A Writer?

April 10th marked Encourage a Young Writer Day, and to celebrate, Caitlin Stewart, Resource Coordinator at the Center for School, College, and Career Resources in Reno, Nevada, rounded up some of her organization’s favorite writing resources to help inspire the world’s next great writers. She shared those resources with the Guild. If you know of a student interested in a writing career, please share this message with them.

The first guide details the steps young people can take to become a professional writer, an overview of career concentrations and related jobs, and the skills they’ll need to be successful:

How to Become a Writer –

The second resource is a go-to guide for students that walks them through what they need to know to improve their writing skills in college. It details various writing styles and lists available writing tools and apps:

Writing Guide for College Students –

The last guide Caitlin shared was created with help from four experts in English language and writing. It breaks down common essays students will encounter in school, how to nail the research and outline process and keep their writing on track. It also lists common writing mistakes and how they can avoid them. You can read more here:

Student Guide to Academic Writing and Research –

The Center for School, College, and Career Resources believe that by sharing these guides, they can help aspiring writers cultivate a love of writing.

Image credit: The Climate Reality Project

April Presenter Will Be Children’s Book Author Henry Herz

Henry Herz writes fantasy and science fiction for children. He will discuss the process of writing for children in general and writing picture books in particular. He will compare the advantages of indie and traditional publishing. Henry will also address process questions, such as establishing an author brand, obtaining an agent, and submitting to publishers.

Henry is one of the two backups for Jonathan Maberry‘s Writers Coffeehouse held the first Sunday of each month from noon until 3:00 p.m. at Mysterious Galaxy. He is represented by Deborah Warren of East/West Literary Agency. He and his sons wrote the following:


Coming up in 2018 and 2019:

  • Good Egg & Bad Apple (Schiffer, 2018),
  • How The Squid Got Two Long Arms (Pelican, 2018),
  • Alice’s Magic Garden (Familius, 2018),
  • Two Pirates + One Robot (Kane Miller, 2019), and
  • Sherlock Chick & Bunny Watson (Pelican, 2019).


Henry and his sons have also indie-published four children’s books. Nimpentoad reached #1 in Kindle Best Sellers large print sci-fi & fantasy, and was featured in Young Entrepreneur, Wired GeekDad, and CNN. Beyond The Pale featured short stories by award-winning and New York Times bestselling authors Saladin Ahmed, Peter S. Beagle, Heather Brewer, Jim Butcher, Rachel Caine, Kami Garcia, Nancy Holder, Gillian Philip & Jane Yolen, and reached #2 in Amazon Science Fiction & Fantasy > Fantasy > Anthologies.

Henry is a member of the Society of Children’s Book Writers & Illustrators (SCBWI). He participates in literature panels at a variety of conventions, including San Diego Comic-Con and WonderCon. Henry reviews children’s books for the San Francisco Book Review and the San Diego Book Review.

In April, Henry began offering indie publishing services (details here).

Oops! We’re Testing Something And It Doesn’t Work Yet

To all subscribers and followers of the San Diego Writers and Editors Guild:

The Guild’s webmaster is testing a feature that would permit Guild members to access content on the site that is not otherwise available to nonmembers. As part of this testing, the webmaster published a post with an infographic from Reedsy, a Book Marketing Checklist. That infographic is part of a longer post which Caleb, from Reedsy, offered to share with Guild members. A post on that subject, including a link to the longer blog post on Reedsy’s website, will be published next week.

The webmaster (okay, I feel uncomfortable hiding behind this title; I am the webmaster so I’ll switch to first person from now on) thought email notifications of the test post would only go out to individuals registered on the website as members. That didn’t happen. Instead, anyone who follows or subscribes to the website received the email announcement.

If you received such a notice and tried to access the infographic on the site, you were directed to a new page, Membership Options, that spells out the three types of paid memberships. If you reached this page, it does not mean we are looking for you to pay again.

Please accept my apologies for any confusion resulting from my testing of the membership management feature.

Image credit: Vincent Burkhead

Something New: A Virtual Event for Women in Writing, Publishing, and Selling Books

The following message arrived in the Guild’s email inbox recently. The event is online March 5-9, 2018.

Hey – Kimberley here!

I’m excited to be part of a celebration of women who are absolutely rocking it in the writing, publishing, and selling of books. (This includes those who make amazing books come to life – the editors and the graphic artists, as well as the PR and marketing professionals.)

There is a fantastic line up of talent in this FIRST of its kind, all female summit about publishing and marketing a book:

Women in Publishing Summit 2018

And I’ll be speaking about List Building for Authors: How to Grow Your Audience and Your Book Sales. (Always a juicy topic!)

What exactly are we trying to achieve with this summit? Well, a couple of things…

One, we’re celebrating and honoring the achievements of women who often go uncelebrated.

And two, we want to provide the support and encouragement for other women who are trying their best to grow their business with a book, change the world with their book, or otherwise leave a mark on the world with their writing.

(Plus you can watch the whole darn thing in your yoga pants! #winning)

We recognize there is a LOT to learn and know. So you can consider this week-long virtual conference your free Bachelor’s Degree in writing, publishing, and selling a book!

Grab this free ebook (before it goes away) and your FREE ticket to the Women in Publishing Summit HERE.

(Guys, you are welcome, too!)

Do you have a book inside of you that you’ve been dreaming of sharing with the world?

Have you already published a book that didn’t do as well as you thought it would?

Do you have a million questions on when, where, why or how to start or how to improve?

You will find all the answers in this incredible, week-long FREE virtual conference, including popular industry leaders such as Joanna Penn, Brooke Warner, Orna Ross, Kate Butler, Dana Malstaff, and so many more!

Do you have fears or concerns about how to get started? Is overwhelm your biggest issue?

Join the club!

Well, as a special gift for you, in addition to your free ticket to the Women in Publishing Summit, you can also download a free copy of the book Ditch the Fear and Just Write It! The No-Excuses Power Plan to Start Your First Book. This is a free gift from my friend Alexa Bigwarfe, who is the founder of Kat Biggie Press and Write|Publish|Sell. She’s published dozens of books for female writers and knows exactly what holds people back from writing and publishing their books.

Ditch the Fear and Just Write It! (Free download–click on the book cover image above.)

Click here to get your free book download AND free ticket to the summit.

Have you already published your book?

Go you! But there may be some tips, tools, and resources included you hadn’t considered that you can use for your NEXT book. Either way, hop on over and get your free pass to the Summit.

There are thousands of books published every day (literally). MILLIONS of books on Amazon… Why would anyone pick up your book when they have so many others to choose from?

Let us help you market better… superstars like Christina Nicholson, Alinka Rutkowska, Lise Cartwright, Kristi Dosh, and Angela J. Ford dish out marketing tips that will leave you chomping at the bit to start implementing!

Want to know what resources are available to you as a writer?

We’ve got representatives of major organizations that support writers and publishers, plus marketing programs. Join Orna Ross, Kathy Meis, Angela Bole, and others as you learn what is available to help you.

Bottom line: if you’re writing, have written, or ever plan on writing a book… this week-long conference is one you cannot miss.

Click here to get your free book download AND free ticket to the summit.

No more struggling with fear, insecurities, overwhelm… we’re going to answer all your questions, give you inspiration, encouragement, and support. Because the world needs your book and your message.

I’m truly so excited about this event… it’s been a long time in the making, and I am so proud to be part of such an incredible line-up of women who are making things happen in the publishing world.

Will I see you there?


P.S. Now’s the time to break out of obscurity. Get your free book and free access to the virtual Women in Publishing conference and learn how to write, publish and market your book like a boss! Click here for your free book download and Summit ticket.

One Book, One San Diego Nominations for 2018 Now Open

The following information is from program sponsor KPBS’s One Book, One San Diego website:

The moment you’ve all been waiting for, the 2018 nominations process is officially open!

One Book, One San Diego is our region’s premiere literary program, presented in partnership between KPBS and over 80 public libraries, service organizations, and educational institutions. Now in its 12th year, the purpose is to bring our community closer together through the shared experience of reading and discussing the same book. So, come read with us! And for more information, click here for FAQs and selection criteria.


What You Missed in January

by Mardie Schroeder

According to our January speaker Paula Margulies, author of The Tao of Book Publicity: Book Promotion Strategies that Work!, there is not one way to publicize your book—there are many options and strategies.

Her first point was: “Don’t rush finishing your book. Make it a good book. Spend your money on a professional editor. You cannot edit your own book, so be open to what the editor suggests.” And be sure to include the back cover of the book for the editor to check.

Use Beta readers and writing groups to provide feedback before you publish.

You need an author platform. Your platform is all about you—what you bring to the table and what your expertise is that you bring to the book. To promote your platform, you should interact on Facebook, Twitter, and GoodReads with people who have the same interests as you. And be sure to make a personal page on Facebook.

Book Covers—Your book cover should reflect what the book is about. The colors should pop; your name should be visible. Use the back cover to sell the book, using a one paragraph plot summary as well as a testimonial blurb (preferably from a celebrity), a brief bio, and a thumbnail author photo. To find a prospective celebrity to praise your book, check the website:

Timing—The best time to promote a book is the 6-8 months after its release. January is the best time to launch a book – never November/ December because of the holidays. Book signings are best in spring, summer, and early fall. Be sure to pitch the media three weeks prior to any event date.

Distribution—You must be in Barnes & Noble’s system if you want to do a book signing there. Submit a marketing plan. It’s best to have a soft cover for your book and price it around $16.95. Most booksellers have consignment terms for self-published authors at 60/40. And be sure you bring enough copies to your signing event.

Creating a Press Release—Keep it to one or two pages. For press release writing advice, check out:

Drafting a Q&A—To help you get featured in newspapers, it’s a good idea to create a Q&A sheet for reporters. This sheet should include the front cover image of your book in the left-hand corner, along with the book title, author’s name, ISBN, price, and publisher information. Aim for 5-6 questions and answer in a conversational tone. Always send things in Word files.

Pricing and Book Sales—Standard ebook pricing is $.99 – $2.99; paperback is $7.99 – $15.99. Remember you can always lower the price.

If you wish to contact Paula, her website is: