Find Writer’s Digest Novel Writing Conference Online

October 27-29, 2017. Pasadena, CA. Writer's Digest Novel Writing Conference

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SDWEG is a promotional sponsor for the Writer’s Digest Novel Writing Conference. SDWEG members will receive a $25 discount by using code SDWEG17 when registering.

Membership Benefit of the Month–Speakers’ Bureau

#SDWEG, #speaker

Members of The San Diego Writers and Editors Guild who are willing to speak at meetings of outside organizations may be listed on the website’s Speakers Bureau page. To be listed on this page, members should provide the text to briefly inform groups looking for speakers about the specialty topics for presentations as well as an image of any book covers to be included on the page. Send the information to Groups looking for speakers are required to make arrangements for presentations directly with an individual listed on the page. Speakers available are listed alphabetically with their contact information.

Get What You Need: Writer’s Digest Novel Writing Conference

October 27-29, 2017, Pasadena, CA. Writer's Digest Novel Writing Conference

Three days of learning, four tracks to explore, and one novel to perfect— yours.

The Writer’s Digest Novel Writing Conference—an intensive, extended weekend focused solely on the novel—is returning to Southern California this fall! This event is your opportunity to build a better book from the ground up, from the first sentence to the marketing plan. Join Writer’s Digest in Pasadena this October 27–29.

Get What You Need:

Whether you need help with the broad strokes of your novel or guidance for fine tuning your nearly finished manuscript you’ll find sessions offering what you need across multiple tracks. Mix and match sessions among Craft, Character, Genre and Beyond!

Do What You Love:

Fuel up on the creative buzz of being around hundreds of other writers. Make new friends and meaningful connections; Mix, mingle and network at the Halloween-themed Cocktail Reception. Come dressed as your favorite character or literary figure!

Be Inspired by the Best:

So far the speaker roster includes New York Times bestsellers Lisa See and Neal Shusterman among dozens of others! Lock in your best price when you register by October 26.

SDWEG is a promotional sponsor for the conference. SDWEG members will receive a $25 discount by using code SDWEG17 when registering.

Writer’s Digest Novel Writing Conference

October 27-29, 2017, Pasadena, CA. Writer's Digest Novel Writing Conference


Attending the Writer’s Digest Novel Writing Conference is like stepping into the magazine’s pages! Attendees enjoy a long weekend focused solely on their novels and leave inspired, more confident in their abilities and with a greater understanding of the current publishing landscape, including self-publishing opportunities. This event is the chance to build a better book from the ground up and from the first sentence to the marketing plan!

When Is It?

October 27 to 29, 2017, in Pasadena, CA.

Learn from the Experts

Writer’s Digest Novel Writing Conference boasts a lineup of speakers that features New York Times bestselling authors—including Lisa See and Neal Shusterman. They’ll join a host of literary agents and industry experts at this uniquely positioned event—one of the few focused exclusively on the craft and business of novel writing.

Who Attends Writer’s Digest Novel Writing Conference?

Writer’s Digest’s attracts a dedicated group of writers at many different stages of their careers. Some are looking to publish for the first time, others to improve their marketing and promotional plans and sell more copies. Most have been writing for years and they want and expect relevant information to further their careers and are willing to invest in it.

The San Diego Writers and Editors Guild is a sponsoring promoter of the Writer’s Digest Novel Writing Conference. SDWEG members may obtain a $25 discount by entering code SDWEG17 when registering.

Reminder: Guild Members Get Discount for La Jolla Writer’s Conference

At the Guild’s August meeting, La Jolla Writer’s Conference founder Antoinette Kuritz announced that again this year SDWEG Members may attend for a discounted price, $345 instead of the full $395. The 2017 La Jolla Writers Conference to be held October 27-29 at the La Jolla Hyatt at Aventine.

To claim the discount, you must use a registration form from LJWC. Contact the Guild at president (at) to receive your copy of the registration form.

Keep in mind that only 200 registrations will be accepted for the Conference. Don’t delay.

IBPA Promotes Industry Standards Checklist

Judge a Book by the Book, Not the Business Model

In March this year, Independent Book Publishers Association (IBPA) introduced an industry standards checklist for professionally published books. In the introduction to the checklist, IBPA states,

The purpose of this checklist is to give both authors and industry professionals an at-a-glance gauge of the professional presentation of any book. It must be acknowledged that book development is a creative process and that quality can be subjective. This list does not address editorial content except to recommend that any book be professionally edited (developmentally edited, copyedited, and proofread). To meet professional standards, any book should be grammatically accurate and free of spelling and typographical errors. This checklist is broken into two sections: (1) Content and (2) Production.

In addition to a downloadable version of the checklist, the IBPA website provides a number of other resources including samples of covers, inside book design, title pages, and copyright pages, all provided with the permission of the sources.

Expired: Festival of Books Schedule

San Diego Festival of Books

A complete lineup of the panels and speakers at the August 26 Festival of Books can be found here.  Admission to the event is free, though there is a small charge, $3, to attend the panel discussions. Tickets can be purchased online ahead of time. Of that fee, $1 from each ticket will be donated to the San Diego Council on Literacy. Events in the Children’s Pavilion are free.

Presentations will be held in four locations: Main Hall, McMillin Event Center; Foyer, McMillin Event Center; NTC Command Center, Room 1; and Children’s Pavilion, Legacy Center.

SDWEG members T. Jefferson Parker, Richard Lederer, Corey Lynn Fayman, Steve Breen, and Barrett Clemmenson Powell are among the speakers to be featured at the event. A number of speakers at past Guild programs are also featured in some of the panels.

A map showing the layout of the venues is also available at the same link as the schedule. Scroll down to locate the map.

The event organizers are also looking for volunteers to help as author escorts; speaker or event coordinators; program and venue support; greeter and information booth; children’s pavilion assistants; and support staff for vendors, exhibitors, and sponsors. For more information about these opportunities, see this link.

What You Missed


by Mardie Schroeder

On June 26, Jonathan Maberry spoke to the Guild about crossing genres. In his opinion, a writer should be able to write about anything. He said that although there may not always be a big market for your genre, there is always a market for every subject.

Well-known authors Richard Matheson and Stephen King are just two examples of successful writers who have written everything from sci-fi, horror, fantasy, adult fiction, suspense, thrillers, and more.

You can have more than one genre in a book. Go with the mix you love to write about.

Different genres bring in different income streams. If you have two books in the same genre at the same time they compete with each other.

Jonathan writes eight hours a day. He makes a bullet outline and writes the ending, although he may change it. He does take breaks to write something entirely different. While writing a book he will do research for a new book.

Jonathan suggests bringing characters from your other books into new ones. He’s all for taking creative risks (experimentation) but respecting your audience.

If you write about what makes you excited to write, your passion will show through. Write a story that you would go out of your way to read.

If you write with the same passion you have for reading, you will write a good book.

Resources for Short Stories

New Membership Benefit–San Diego Festival of Books Tent

San Diego Festival of BooksThe Guild is pleased to announce an additional member benefit: participation in the San Diego Festival of Books on Saturday, August 26, 2017.

The Board of Directors agreed at its July 11 meeting to rent a tent at the inaugural San Diego Festival of Books. Any SDWEG member who wishes to display and sell books at the tent should contact Mardie Schroeder at


Guest Post: Penn Wallace Classes at San Diego Writers, Ink

SDWEG member and past presenter, Penn Wallace, shared the following information about a series of presentations he will give at San Diego Writers, Ink, beginning Thursday, July 13. The presentations will expand on his Marketing Pyramid presentation last April. Penn’s message follows.

Over the years I’ve attended lots of classes, seminars, and webinars on book marketing. They all have one thing in common. They tell you what to do, not how to do it. Then, at the end of the session, for only $495 or $3795 they will tell you how to do it.

I hate that.

I’m teaching a series of classes on book marketing for San Diego Writers Ink. I’ll go into detail showing you the steps to complete each phase of the marketing pyramid. You will walk away from each class with actionable items that you can put into effect tomorrow to increase your book sales.

The cost is $23 for members and $27 for non-members. All classes will be held on Thursday nights from 6 p.m. to 8:30 p.m. starting on July 13, 2017. If you sign-up for three of the classes at one time, you’ll save 12%.

Over the years, through trial and error, and after spending a lot of money on what doesn’t work, I discovered what does work. Being a process-oriented person, I’ve developed a marketing process for my writing business I call the Marketing Pyramid.

The pyramid is built of fifteen layers. Each layer builds on the work done on the previous layer. You have to build the foundation before you can put on the roof. I will start out with four classes and if they are well received, then we will schedule classes for the remaining layers.

The first class will be an overview of the marketing pyramid. We’ll discuss such things as defining your target audience, building your mailing list, Amazon Marketing Services promotions, free giveaways, and building your brand. To sign up go to

The subsequent classes drill deep into each step in the pyramid.

The second class deals with defining your target audience. Who are you writing for? What do they want to read? How do you get reader feedback to tell if you’re one the right course? Registration for this class is at

Class number three is about building your author brand. As soon as you publish your first book, you are a celebrity. How can you build on that to convince readers to buy your books? We’ll talk about everything from how to dress to how to coordinate all of your marketing efforts. Go to to register.

The fourth class is Join the Writers Community and Connect with your Audience. Topics will include finding a writers group, attending conferences, building your mailing list, and how to connect with fans. Sign up at