Book Marketing Ideas: Part 7

Book Marketing Ideas

At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase your web presence.

Below are more of those ideas, some with annotations.

64. Tweetables:
  • The @AuthorMedia crew just gave me 89 free book marketing ideas. Watch out world! – click to tweet.
  • My sales should spike soon. I’m going to try out some of the book marketing suggestions from @AuthorMedia. – click to tweet.
  • 89 Book Marketing Ideas That Will Change Your Life. Try one today! – click to tweet.
  • Have you tried any of these marketing tips from @AuthorMedia? They look great! – click to tweet.
  • Dang. I needed book marketing ideas and I found 89 of them via @AuthorMedia. – click to tweet.
  • If you write books, you should look at this list ASAP. Unless you are my competitor. – click to tweet.
  • Need some book marketing ideas? One of these ideas should do the trick! – click to tweet.
Build your brand offline.
65. Write a Press Release.

Don't know how? Do a search for "how to write a press release." Here's a group of templates for press releases from HubSpot for inspiration.

66. Ask to be interviewed by your local paper.

You might want to begin with the small papers.

67. Ask to be interviewed by a paper in the place your book is set.

Do the research.

68. Ask to be interviewed by the local radio host.

Be sure to find one with an audience you want to attract and one with an appropriate format for interviews.

69. Ask to be interviewed on the local morning show (read this article first).
70. Partner with a band that has the same cause as you.
71. Go on a physical book tour.

Used with permission The Write Practice – see more at

New Date for La Jolla Library Authors’ Exhibit

The La Jolla Library Authors' Exhibit featuring members of the San Diego Writers and Editors Guild mentioned at the September meeting has been rescheduled for Saturday, May 12, 2018, at La Jolla Rilford Library from 10 a.m. to 2 p.m. Come to the October meeting to sign up. Those who signed up at the September meeting need not sign up again. Previously received requests will be honored.

The election of five members of the Board of Directors will also be held at the October meeting. Come to make sure your voice is heard.

SDWEG Member Margaret Harmon at Short Tales from the Mothership

Short Tales from the Mothership

SHORT TALES FROM THE MOTHERSHIP will be held on Tuesday, October 17th, from 6:30-8:30 p.m. in the Seuss Room at UCSD’s Geisel Library   This open-mic micro-fiction event features readings, musical interludes, and complimentary refreshments.  It’s free and open to the public.  Each written piece is 250 words or fewer—a story that could fit on a postcard.  To see the origin of the postcard concept and read some of the amazing stories at previous events, see or

Margaret Harmon will read a new super-short version of “They Ate the Street People First” on October 17th.   Scott Paulson is creating this event in partnership with The Writing + Critical Expression Hub at the Teaching + Learning Commons.

Join Margaret at the event and then keep your eyes open for additional events in this series if you would like your work to be included.

Attending a Writers’ Conference This Month?

October 27-29, 2017. Pasadena, CA. Writer's Digest Novel Writing Conference

One of two Writers' Conferences coming up in late October is the Writer's Digest Novel Writing Conference. They have sent some great tips for how to network while attending the conference, shared below.

Many of the tips apply to any opportunity you find for networking. So if you're attending the La Jolla Writer's Conference instead of the Writer's Digest Conference, take a look at the tips that do not relate specifically to the Pasadena location of the Writer's Digest Conference.

Tips from Writer's Digest

By now, you’re probably aware of WD’s only West Coast event in 2017—the Writer's Digest Novel Writing Conference in Pasadena, California. It’s happening in just a few short weeks and it’s not too late to save your seat. Knowing the standout roster of speakers (including New York Times bestsellers Lisa See, Heather Graham and Neal Shusterman) and the selection of in-depth sessions offered, the value is evident. In fact (and please work with us here), let’s just assume you’re joining us. And that you’re not only coming for all those reasons, you’re also coming to network.

So how, exactly, do you do that again?

Read on for some tangible tips:

  • Read up on strategies specific to introverts for overcoming networking angst.
  • Check out this oldie-but-goodie on specific tools for conference breaks.
  • Meet hundreds of other attendees while enjoying a light breakfast and coffee on Friday morning. It’ll be the perfect way to kick off a productive weekend!
  • Peruse these five evergreen networking rules (four of which contradict each other—but don’t worry, it’ll make sense).

Finally, a few specific pieces of advice:

  • Once you have registered, join the Novel Writing Conference Facebook group! Be active in the weeks leading up to the conference and make concrete plans with writers in your genre—or just people you click with. Remember, you get out what you put in. Make the most of these relationships!
  • Need ideas for meetup locations? Pasadena is delightfully walkable—and the location of the Westin is especially so. Here are some local attractions. Your in-hotel options are here ( poolside chats, anyone?), and here are some nearby restaurants.
  • Join the fun at Saturday night’s Halloween-themed Cocktail Reception! (Scroll down to see it listed at the end of the Saturday schedule.) Grab a complimentary drink and, if the spirit strikes you, come as your favorite literary-inspired character. Not only are we handing out prizes for best get-ups, there is no easier icebreaker than, “Tell me about your costume!”

Remember, your best price is only available until Oct. 26! Meet writers from around the world and watch your network grow!

For the second year in a row, the Guild is a sponsoring partner for the Writer's Digest Novel Writing Conference. Guild members are eligible for a $25 discount for the Conference by entering SDWEG17 as the discount code when registering.

Book Marketing Ideas: Part 6

Book Marketing Ideas

At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase your web presence.

Below are more of those ideas, with annotations.

Make some extra money:
51. Repackage old blog posts and sell them as an e-book.
  • Check out this post on that tells how Srinivas Rao did just that.
  • For an example closer to home, see SDWEG member Laura Roberts' travel books Montreal from A to Z, San Diego from A to Z, and Chicago from A to Z, all projects stemming from the annual A to Z blogging challenge conducted each year in April. For more about the A to Z blogging challenge, check out the Facebook page. (Note: The registration for the website url has expired, perhaps evidence that we should look for a new website before the April 2018 challenge.)
52. Join an affiliate program.

This one can be trickier. From the reading I've done, it's clear you need to do your own research to figure out if this approach is right for you.

There are lots and lots of Affiliate programs in addition to Amazon's Affiliate's program (mentioned below in #61). Here's a link to a site that lists 55 of them. Check out #61 for comments about joining Amazon's affiliate program.

General information about just what an affiliate program is follows.

Affiliate programs are a way for you to promote someone else's products and services on your blog in exchange for a percentage of whatever that someone else earns from those who click on the link on your site that leads to their site.

Affiliate programs work when both you and the organization you serve as an affiliate for are interested in, and you therefore blog about, the same topics.

Some affiliate programs allow you to set up the specific topics you are interested in supporting. For example, one affiliate program, ClickBank, allows you to set filters to match up your blog posts with companies that provide related services. If you are interested in and blog about photography, it would make sense for you to set up a filter with ClickBank for photography.

Most affiliate programs are with companies that sell general merchandise, such as Target or Walmart. Other affiliate programs work with a number of different companies instead of with just a single company. ClickBank is an example of this type of affiliate program.

53. Speak on the core topic of your book.

If you aren't already listed on the Guild's Speakers Bureau webpage, take a look at it and provide comparable information including what you are interested in speaking about to Sorry, for Guild members only.

54. Become a content writer.
  • If you are a member of an organization that has a newsletter, offer to write a regular column for it.
  • If the organization above has a website, offer to write a blog post for it.
  • Search for organizations devoted to your interests and passions and offer to provide regular articles or blog posts for them.
  • If you already blog on your site, offer them as guest posts for other organizations with a similar audience to yours.
55. Host paid webinars.

If you know how to do this already, put together a guest blog post for the Guild. I'll post it. Guaranteed.

56. Freelance with niche magazines.

You need to do the research to find the magazines. There are plenty of resources for freelance writers on the Resources page on the Guild's website.

57. Sell ads on your website.

If you sign up for a website, you can do this simply by not paying the $30 per  year it takes to remove the ads. But the ads that appear on your site may not be appropriate or relevant. Do a Google search on "sell ads on website" to find a variety of organizations willing to help you include ads that target the same audience as your website does.

58. Sell ads in your newsletter.

If you have a mailing list of followers, you should also have a newsletter. Consider an email management service such as MailChimp to prepare and send the newsletter.

59. Write a new ebook tailored to your fans.

This could be something short, something you can give a way to your fans in exchange for permission to add their email addresses to your list.

60. Mentor another writer.

Effective mentorships work both ways. Experienced writers can mentor beginning writers but may benefit from being mentored by younger writers who are more comfortable with social media.

61. Become an Amazon Affiliate (and use MyBookTable, a WordPress plugin from Author Media).

There is no organization offering more goods to more people than Amazon, which makes their affiliate program very attractive. Many marketing and public relations folks recommend authors become Amazon affiliates because the range of goods is so broad. If someone starts with the link from your website (affiliate links are customized and individual to each affiliate) and doesn't buy what you linked but buys something else, you, the affiliate, earn the appropriate percentage.

Sounds almost too good to be true, right?

Well, it might be just that.

Amazon is the elephant in the room when discussing independently published books. If you use Amazon (or CreateSpace or Kindle Direct Publishing) as the only means to distribute your books, becoming an Amazon affiliate may make sense.

But if you publish your books independently and want them distributed through independent bookstores, you don't want to advertise your special relationship with Amazon.  You may end up banned from the indie bookstores.

Think before you jump.

62. Offer customizable ebooks for readers.

There are hard copy versions of customizable books. You've probably seen the ads for children's books with titles such as The Little Boy Who Lost His Name. The text for these books can be altered with the addition of the child's name with each of the letters of the name determining which interior pages will be in the book.

Do the same thing but in ebook format. Offer the ebook version for free. Offer a paperback or hardback version at appropriate prices.

63. Sell your book on your site, not just Amazon.

Even if Amazon is the sole distributor of your book, make sure your website has a landing page with information for how to order the book directly from you. This distance between the buyer and Amazon will be appreciated by indie bookstores.

Used with permission The Write Practice – see more at

Expired: SDWEG Member at La Jolla Art and Wine Festival

The La Jolla Art and Wine Festival to be held this year on Saturday and Sunday, Oct. 7 and 8, on Girard Ave. Its purpose: to bring our artists' roots back to La Jolla, to celebrate our wonderful community, and to raise money for underfunded programs such as art, music, science, physical education, and technology, at the local public elementary and middle schools.

The festival focuses primarily on visual arts, and one of SDWEG's member, Peggy Hinaekian, will be at booth No. 408 from 10 a.m. to 6 p.m. with her art. She will also exhibit her book, Of Julia and Men, which includes copies of her artwork.

If you are in La Jolla on either Saturday or Sunday, look for Peggy. Her booth is close to Prospect St.

The event is free to attend. For those who discover something to pick up, ATMs will be on Girard, and credit cards are accepted at the Silent Auction and Wine & Beer Garden.

Expired: Indie Author Fringe: Free Online Author Conferences

The Alliance of Independent Authors is once again hosting Indie Author Fringe on Indie Author Day, October 14, 2017.

Screen_shot_2016-12-22_at_15.58.26Their Free Online Conference for Self-Publishing Authors runs three times a year, fringe to London Book Fair (March 18th 2017), Book Expo (June 3rd 2017) and Frankfurt Book Fair (October 14th 2017).

Register right now and they'll let you know how to attend their next event, together with details of speakers, sessions, competitions, and giveaways.

Click here to visit their Event Home Page.

For more information about Indie Author Day and events already scheduled for the day, check out their website. Notice anything missing? Where in San Diego will Indie Author Day be observed? If you know of an event on that day, let us know.

Expired: SDWEG Member Wanjiru Warama Among Local Authors at Rancho San Diego Local Authors Event

On Saturday, October 7, six local authors will discuss their work in a variety of genres. Book signing and reception will follow the authors' presentations. Authors include Oyuki Aguilar, Renee Barnes, Sarah Bates, RH Gutierrez, Suzette Valle, and SDWEG member Wanjiru Warama.

Start Time: 2:00 PM
End Time: 3:30 PM

La Jolla Library/SDWEG Author’s Event

“No matter how great the talent or efforts some things just take time.” Warren Buffet

The Guild and the La Jolla Public Library branch management have decided to postpone the Guild author’s event until 2018. While both the library and the Guild are committed to hosting such an event, the proposed November 16th date was not feasible given the library’s full calendar and the possibility that some already scheduled community events might pose a conflict. The Guild and the library are working to develop a program that will both showcase the Guild’s participants and ensure a good visitor turnout for the library.

Those members who have already signed up will not be required to sign up again, your names will be maintained on the event list and you will be notified as soon as a future date is secured.

Thank you for your understanding.

photo credit: Heather Zabriskie

San Diego Public Library’s 52nd Annual Local Author Showcase

San Diego Central LibraryThe San Diego Public Library's 52nd Annual Local Author Showcase is nearing and the Library is calling resident authors (zip codes 91901-92199) for submissions.

If your book or eBook was originally published in 2017, the Library would like to display it in the showcase, which will run the entire month of February 2018 in the beautiful San Diego Central Library @ Joan Λ Irwin Jacobs Common.

Once again, there will be a separate showcase and kick-off event for San Diego's Little Local Authors, ages 11 and under, taking place in the Spring. Teen Local Authors (ages 12-18) will be highlighted separately with their own kickoff event as well.


For information and to register for this event, please visit the San Diego Public Library’s web site,

  • If you use a pen name, please register under your pen name NOT your real name. For all intents and purposes, the name on the book cover is your name.
  • If your book is in both print and digital format, please register and submit the PRINT version only.
  • All authors must submit an image of their book cover to complete registration. PDF files will not be accepted.

Print book authors please send or drop off your book to:
SAN DIEGO, CA 92101-7416


*If your book is not ready and printed by this date it does not qualify*

All submissions to the Local Author Showcase become gifts to the San Diego Public Library for possible inclusion in the collection. Qualified participants will be invited to a special Local Author event to kick off the showcase.