Book Marketing Ideas: Part 8

Book Marketing Ideas

At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase your web presence.

Below are the remainder of the ideas, with annotations. OK, some of these are pretty complex so I'll leave the research up to you for most of them.

72. Start thinking local
73. Sell themed merchandise (Think “Team Edward” shirts)
74. Rent a billboard
75. Host a book release party
76. Link with an activity that supports your cause and sell your book there
77. Create a viral video about a scene from your book
78. Find a Place To Give a Book Reading:

Your local coffee shop
A hospital
A retirement community
A rehabilitation center
A local church
A locally owned bookstore
The library (try the five closest to your house)
The local community college
A school
Wherever the main setting of your book is

79. Discover where to donate your book (and make new fans):

Women’s shelters
VA hospitals
Homeless shelters
Children’s hospitals
Retirement homes
The five closest libraries to your house
The library in your hometown
Summer camp
Community libraries at coffee shops
The local community college library
The libraries in the town where the book was set in
BookCrossing.com
Local B&B’s
Local motels
Prisons
Church libraries
Rehab centers
Cruise ship libraries
Doctor’s offices
Community centers
Senior Centers

Become an expert:
80. Listen to the Novel Marketing Podcast
81. Become a HARO source
82. Get active on LinkedIn
83. Write Op-Ed pieces on the core message of your story
84. Write freelance pieces on the core message of your story and pitch to niche publications
85. Give lectures on the core message of your story
86. Host webinars with other experts
87. Create a series of web-videos interviewing experts on the core message of your story
88. Make sure your author about me page is interesting and relevant
89. Create a Meetup group

Used with permission The Write Practice – see more at http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/

The Inaugural San Diego Festival of Books August 26 at Liberty Station

From the October issue of The Writer's Life

The first ever San Diego Festival of Books was a celebration of writers, readers, and book-sellers and the vital role they all play in our community. With an estimated attendance of 10,000, the festival clearly was a winner right out of the gate!

The Festival of Books was held on Saturday, August 26, at Liberty Station in Point Loma. SDWEG purchased an exhibit booth to promote public awareness of our organization and also to provide time slots for members to display and sell their books. Hundreds of people visited the booth, and 64 visitors signed up to receive the SDWEG newsletter.

Fifteen SDWEG members signed up for two-hour slots, including Marcia Buompensiero, Lawrence Carleton, Marie DiMercurio, J. Elke Ertle, Janet Hafner, Margaret Harmon, Peggy Hinaekian, Barbara Huntington, Joan Kilpatrick, Ed Lopatin, Helen Pendleton, Barrett Clemmenson Powell, Arthur Raybold, Laura Roberts, and Penn Wallace.

Appreciation goes to Mardie Schroeder, President, and Marcia Buompensiero, Treasurer, for making the arrangements for SDWEG’s participation in the festival. Mardie and Marcia set up and took down the booth, greeted booth visitors, and also took time to visit individual authors in the festival’s Authors Alley to promote awareness and membership in SDWEG.

Rest assured, the Guild will be first in line to sign up for a booth at next year’s book festival at Liberty Station.

Book Marketing Ideas: Part 7

Book Marketing Ideas

At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase your web presence.

Below are more of those ideas, some with annotations.

64. Tweetables:
  • The @AuthorMedia crew just gave me 89 free book marketing ideas. Watch out world! – click to tweet.
  • My sales should spike soon. I’m going to try out some of the book marketing suggestions from @AuthorMedia. – click to tweet.
  • 89 Book Marketing Ideas That Will Change Your Life. Try one today! – click to tweet.
  • Have you tried any of these marketing tips from @AuthorMedia? They look great! – click to tweet.
  • Dang. I needed book marketing ideas and I found 89 of them via @AuthorMedia. – click to tweet.
  • If you write books, you should look at this list ASAP. Unless you are my competitor. – click to tweet.
  • Need some book marketing ideas? One of these ideas should do the trick! – click to tweet.
Build your brand offline.
65. Write a Press Release.

Don't know how? Do a search for "how to write a press release." Here's a group of templates for press releases from HubSpot for inspiration.

66. Ask to be interviewed by your local paper.

You might want to begin with the small papers.

67. Ask to be interviewed by a paper in the place your book is set.

Do the research.

68. Ask to be interviewed by the local radio host.

Be sure to find one with an audience you want to attract and one with an appropriate format for interviews.

69. Ask to be interviewed on the local morning show (read this article first).
70. Partner with a band that has the same cause as you.
71. Go on a physical book tour.

Used with permission The Write Practice – see more at http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/

New Date for La Jolla Library Authors’ Exhibit

The La Jolla Library Showcase: Featuring SD Writers Guild featuring mentioned at the September meeting has been rescheduled for Saturday, May 12, 2018, at La Jolla Rilford Library from 10 a.m. to 2 p.m. Come to the October meeting to sign up. Those who signed up at the September meeting need not sign up again. Previously received requests will be honored.

The election of five members of the Board of Directors will also be held at the October meeting. Come to make sure your voice is heard.

Photo credit: Lysander Yuen

SDWEG Member Margaret Harmon at Short Tales from the Mothership

Short Tales from the Mothership

SHORT TALES FROM THE MOTHERSHIP will be held on Tuesday, October 17th, from 6:30-8:30 p.m. in the Seuss Room at UCSD’s Geisel Library   This open-mic micro-fiction event features readings, musical interludes, and complimentary refreshments.  It’s free and open to the public.  Each written piece is 250 words or fewer—a story that could fit on a postcard.  To see the origin of the postcard concept and read some of the amazing stories at previous events, see http://www.postcardshorts.com/ or http://libraries.ucsd.edu/blogs/events/short-tales-from-the-mothership-2/

Margaret Harmon will read a new super-short version of “They Ate the Street People First” on October 17th.   Scott Paulson is creating this event in partnership with The Writing + Critical Expression Hub at the Teaching + Learning Commons.

Join Margaret at the event and then keep your eyes open for additional events in this series if you would like your work to be included.

Book Marketing Ideas: Part 6

Book Marketing Ideas

At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase your web presence.

Below are more of those ideas, with annotations.

Make some extra money:
51. Repackage old blog posts and sell them as an e-book.
  • Check out this post on Medium.com that tells how Srinivas Rao did just that.
  • For an example closer to home, see SDWEG member Laura Roberts' travel books Montreal from A to Z, San Diego from A to Z, and Chicago from A to Z, all projects stemming from the annual A to Z blogging challenge conducted each year in April. For more about the A to Z blogging challenge, check out the Facebook page. (Note: The registration for the website url has expired, perhaps evidence that we should look for a new website before the April 2018 challenge.)
52. Join an affiliate program.

This one can be trickier. From the reading I've done, it's clear you need to do your own research to figure out if this approach is right for you.

There are lots and lots of Affiliate programs in addition to Amazon's Affiliate's program (mentioned below in #61). Here's a link to a site that lists 55 of them. Check out #61 for comments about joining Amazon's affiliate program.

General information about just what an affiliate program is follows.

Affiliate programs are a way for you to promote someone else's products and services on your blog in exchange for a percentage of whatever that someone else earns from those who click on the link on your site that leads to their site.

Affiliate programs work when both you and the organization you serve as an affiliate for are interested in, and you therefore blog about, the same topics.

Some affiliate programs allow you to set up the specific topics you are interested in supporting. For example, one affiliate program, ClickBank, allows you to set filters to match up your blog posts with companies that provide related services. If you are interested in and blog about photography, it would make sense for you to set up a filter with ClickBank for photography.

Most affiliate programs are with companies that sell general merchandise, such as Target or Walmart. Other affiliate programs work with a number of different companies instead of with just a single company. ClickBank is an example of this type of affiliate program.

53. Speak on the core topic of your book.

If you aren't already listed on the Guild's Speakers Bureau webpage, take a look at it and provide comparable information including what you are interested in speaking about to webmaster@sdwritersguild.org. Sorry, for Guild members only.

54. Become a content writer.
  • If you are a member of an organization that has a newsletter, offer to write a regular column for it.
  • If the organization above has a website, offer to write a blog post for it.
  • Search for organizations devoted to your interests and passions and offer to provide regular articles or blog posts for them.
  • If you already blog on your site, offer them as guest posts for other organizations with a similar audience to yours.
55. Host paid webinars.

If you know how to do this already, put together a guest blog post for the Guild. I'll post it. Guaranteed.

56. Freelance with niche magazines.

You need to do the research to find the magazines. There are plenty of resources for freelance writers on the Resources page on the Guild's website.

57. Sell ads on your website.

If you sign up for a WordPress.com website, you can do this simply by not paying the $30 per  year it takes to remove the ads. But the ads that appear on your site may not be appropriate or relevant. Do a Google search on "sell ads on website" to find a variety of organizations willing to help you include ads that target the same audience as your website does.

58. Sell ads in your newsletter.

If you have a mailing list of followers, you should also have a newsletter. Consider an email management service such as MailChimp to prepare and send the newsletter.

59. Write a new ebook tailored to your fans.

This could be something short, something you can give a way to your fans in exchange for permission to add their email addresses to your list.

60. Mentor another writer.

Effective mentorships work both ways. Experienced writers can mentor beginning writers but may benefit from being mentored by younger writers who are more comfortable with social media.

61. Become an Amazon Affiliate (and use MyBookTable, a WordPress plugin from Author Media).

There is no organization offering more goods to more people than Amazon, which makes their affiliate program very attractive. Many marketing and public relations folks recommend authors become Amazon affiliates because the range of goods is so broad. If someone starts with the link from your website (affiliate links are customized and individual to each affiliate) and doesn't buy what you linked but buys something else, you, the affiliate, earn the appropriate percentage.

Sounds almost too good to be true, right?

Well, it might be just that.

Amazon is the elephant in the room when discussing independently published books. If you use Amazon (or CreateSpace or Kindle Direct Publishing) as the only means to distribute your books, becoming an Amazon affiliate may make sense.

But if you publish your books independently and want them distributed through independent bookstores, you don't want to advertise your special relationship with Amazon.  You may end up banned from the indie bookstores.

Think before you jump.

62. Offer customizable ebooks for readers.

There are hard copy versions of customizable books. You've probably seen the ads for children's books with titles such as The Little Boy Who Lost His Name. The text for these books can be altered with the addition of the child's name with each of the letters of the name determining which interior pages will be in the book.

Do the same thing but in ebook format. Offer the ebook version for free. Offer a paperback or hardback version at appropriate prices.

63. Sell your book on your site, not just Amazon.

Even if Amazon is the sole distributor of your book, make sure your website has a landing page with information for how to order the book directly from you. This distance between the buyer and Amazon will be appreciated by indie bookstores.

Used with permission The Write Practice – see more at http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/

La Jolla Library/SDWEG Author’s Event

“No matter how great the talent or efforts some things just take time.” Warren Buffet

The Guild and the La Jolla Public Library branch management have decided to postpone the Guild author’s event until 2018. While both the library and the Guild are committed to hosting such an event, the proposed November 16th date was not feasible given the library’s full calendar and the possibility that some already scheduled community events might pose a conflict. The Guild and the library are working to develop a program that will both showcase the Guild’s participants and ensure a good visitor turnout for the library.

Those members who have already signed up will not be required to sign up again, your names will be maintained on the event list and you will be notified as soon as a future date is secured.

Thank you for your understanding.

photo credit: Heather Zabriskie

From the Guild’s Mailbag

From Our Mailbag

From San Diego Writers, Ink. Many SDWEG members are also members of San Diego Writers, Ink, a great source for courses for writers. The first item below is not limited to SDWI members. The second item is limited to SDWI members. For more information about SDWI, check their website.

Seeking Volunteer: Wednesdays at Imperial Beach Library Writing Group

1st and 3rd Weds 5:30-6:30 p.m.  Lead a prompt group.  No experience necessary--we'll train!  Please contact Kristen if you are interested at programs@sandiegowriters.org

Members' Benefit: Participate in Local Author Showcase Oct 6th

We have scheduled the next Author Appreciation and Showcase at SDWI for the First Friday event at Liberty Station on October 6th.
This is an opportunity for writers to get their works in front of the eclectic buying public at Liberty Station and to meet and spend time with other published members of SDWI.

If you are interested in participating in October, please contact Kevin Smith at jksmith6757@gmail.com

You must be a member of SDWI to participate.  As usual, there will be wine and cookies, too.

Twitter Chats: Tips from SDWEG Member Diana Diehl

Twitter Chats

This post is the second of two posts about Twitter from SDWEG member, Diana Diehl. This post deals with Twitter Chats.

Most of the information in this blog series comes from Rachel Thompson, the author of 30-Day Book Marketing Challenge.

Rachel's book is a step-by-step tour to building an author platform and the best $5 I've spent in my marketing budget.

Her #bookmarketingchat on Twitter is held Wednesday nights at 6 Pacific Time. You can follow on Twitter or on one of the chat platforms. I use Tweetchat.com. You type in the hashtag (#bookmarketingchart) at the start time and follow along. It updates the thread as people "say" things. Usually, the people running it consist of a guest, Rachel, and a moderator who helps out.

It can seem daunting the first time you join a Twitter event, but it's really easy. And if things go by too fast, they always post the full log of the conversation in a couple of places afterward so you can get any useful links you may have missed.

The topics vary. One week it may be building your platform on Twitter, another, it may be about blogging or making a marketing plan or using social media groups on LinkedIn, Google+, and Facebook, etc.

Much of the information echoes what's in her book. I've enjoyed them both and learned a lot.

Back to the basics of Twitter. Rachel says that the trick to building sales through social media and branding is building relationships. The essentials include these actions (and more):

  • Creating a dynamic bio with links to your website
  • Branding yourself rather than a book
  • Creating an online persona that is built around 4 or 5 hashtags that you'll use to define what you'll post
  • Posting consistently
  • Making 80% of your posts ones that give value to your followers, via entertainment, art, how-tos, advice--whatever your brand requires. 20% is about your books, events, sales, process, etc.

The hashtags you use to build your Twitter brand should include topics that echo the themes of your books plus fun things that give your readers insight into your public persona. Do you like cats? Post some every day. Do you run on coffee? Then cute sayings about java may be your thing. Readers like to get to know the author and feel they are accessible.

Then of course, who to follow matters. Pay special attention to influencers in your genre and subject field, including bloggers and reviewers. Following other authors and marketing people is okay, but the "Follows" that help your sales will be readers and influencers. Figure out your niche and follow those people. Comment, Like, and Retweet their posts to show you are interested in them. Some will return the favor.

Put your important influencers in Twitter lists. Here is Rachel's article on lists (her blog is a wealth of free information for authors): http://badredheadmedia.com/2012/04/06/the-top-10-reasons-you-need-to-use-twitter-lists-now/

Thanks, @DLDiehlPresents

Twitter Basics: from Diana Diehl

This post is the first in a series of two posts about Twitter and Twitter Chats from SDWEG member, Diana Diehl. Most of the information in this blog series comes from Rachel Thompson, the author of 30-Day Book Marketing Challenge.

Start with the basics.

Rachel says that the trick to building sales through social media and branding is building relationships. The essentials include these actions (and more):

  • Creating a dynamic bio with links to your website,
  • Branding yourself rather than a book,
  • Creating an online persona that is built around 4 or 5 hashtags that you'll use to define what you'll post,
  • Posting consistently, and
  • Making 80% of your posts ones that give value to your followers, via entertainment, art, how-tos, advice--whatever your brand requires. 20% is about your books, events, sales, process, etc.

The hashtags you use to build your Twitter brand should include topics that echo the themes of your books plus fun things that give your readers insight into your public persona. Do you like cats? Post some every day. Do you run on coffee? Then cute sayings about java may be your thing. Readers like to get to know the author and feel they are accessible.

Then, of course, who to follow matters. Pay special attention to influencers in your genre and subject field, including bloggers and reviewers. Following other authors and marketing people is okay, but the "Follows" that help your sales will be readers and influencers. Figure out your niche and follow those people. Comment, Like, and Retweet their posts to show you are interested in them. Some will return the favor.

Put your important influencers in Twitter lists. Here is Rachel's article on lists (her blog is a wealth of free information for authors): http://badredheadmedia.com/2012/04/06/the-top-10-reasons-you-need-to-use-twitter-lists-now/

Part two will address Twitter Chats.