SDWEG authors will be featured at La Jolla Library on May 12

On Saturday, May 12, from 10:00 a.m. to 2:00 p.m., fifteen SDWEG members will have display tables of their published works at the La Jolla Library. Visitors will have a chance to meet and greet the authors and purchase signed copies of their work. For details, select this link.

Photo credit: Mauricio Medina, Level 6 Guide for Google maps.

IBPA Promotes Industry Standards Checklist

In March of 2017, Independent Book Publishers Association (IBPA) introduced an industry standards checklist for professionally published books. In the introduction to the checklist, IBPA states,

The purpose of this checklist is to give both authors and industry professionals an at-a-glance gauge of the professional presentation of any book. It must be acknowledged that book development is a creative process and that quality can be subjective. This list does not address editorial content except to recommend that any book be professionally edited (developmentally edited, copyedited, and proofread). To meet professional standards, any book should be grammatically accurate and free of spelling and typographical errors. This checklist is broken into two sections: (1) Content and (2) Production.

This is the checklist our presenter in February, Lee Wind, mentioned.

In addition to a downloadable version of the checklist, the IBPA website provides a number of other resources including samples of covers, inside book design, title pages, and copyright pages, all provided with the permission of the sources.

February Speaker Lee Wind of IBPA

How do you get your book noticed in a sea of books? Learn how to leverage your book's themes, conversations, and your own passionate authenticity to target and engage your audiences. Do it right, and you're not selling them, you're engaging them about your shared interests and passion... and that gets your book discovered!

Please join Lee Wind, Director of Marketing and Programming for the Independent Book Publishers Association, in this hands-on exploration of your goals and the levers and tools to achieve them. The outcome? You'll walk away with some insight, inspiration, and a not-overwhelming to-do list of what you want to tackle first in terms of marketing your book.

Lee Wind is the Director of Marketing and Programming for the Independent Book Publishers Association (IBPA). A Children's/YA author and book blogger himself, Lee is passionate about empowering others to have their voices heard, and he's looking forward to meeting members of the San Diego Writers and Editors Guild.

Guild Member Wanjiru Warama Book Presentation and Signing Events



San Diego Writers and Editors Guild member, Wanjiru Warama, presents her two memoirs, Unexpected America and Entangled in America, at a number of upcoming library local author events.

February 24, 2018 10.30 a.m., Saturday

Valley Center Branch Library, 29200 Cole Grade Rd., Valley Ctr., CA 92082

March 10, 2018 10.00 a.m., Saturday

Poway Branch Library, 13137 Poway Rd., CA 92064

March 17, 2018 2:00 p.m., Saturday

Alpine Branch Library, 1752 Alpine Blvd, Alpine, CA 91901

Álvaro Serrano

Expired: Upcoming Writer Events


Feb. 16-18 — Southern California Writers’ Conference, Crown Plaza Hanalei, San Diego. The SCWC is aimed at empowering writers by providing authoritative guidance through workshops and one-on-one evaluations. For details and registration, go to

Feb. 19-23 — Writer’s Symposium by the Sea at Pt. Loma Nazarene University. A stellar line-up of guest speakers is a special feature of the conference, including Jane Smiley, Kareem Abdul-Jabbar and Deepak Chopra. For details, go to

SDWEG Reaches Milestone on

Since 2014, SDWEG has been using the Meetup. com social media platform as a means to reach out to and make contact with prospective Guild members.

The Guild’s Meetup group recently achieved a milestone of attracting its 500th member. Of those 500 contacts, about 30 have attended SDWEG meetings, with half of those actually joining the Guild. The SDWEG Board will reach out to those who have not attended, inviting and encouraging them to get to know the Guild and become members.

Meetup has recently updated the features and look of the platform, making it a more effective means of providing information to those who may wish to attend our meetings. If you are already a member of the Guild but are not a member of the Guild's Meetup group, take a look at it. A big advantage of signing up with Meetup is the regular reminders of upcoming meetings, especially useful when a month has a fifth Monday, as is the case in January, when our meetings--the fourth Monday of the month--do not fall on the last Monday of the month.

From the Mailbag: Book Publishing 1-2-3 on January 13

From Our Mailbag

The following message comes from Hilary Holley, librarian at the Oceanside Public Library, inviting Guild members to attend an event at the library.

The Oceanside Public Library is hosting an event on Saturday, January 13 called Book Publishing 1-2-3. The program will be presented by Laurie Gibson, a San Diego-based editor who has served more than 150 first-time authors during her career. Her presentation is an information-packed publishing seminar, spiced with stories and tips to empower and inspire writers of all levels.

Gibson will offer insight into today’s dynamic book business, including tips for connecting with editors and agents and creative ideas to help writers refine their craft, as well as practical thoughts on book promotion. Other highlights include writing prompts and a four-page handout.

This program is free and open to the public. It will be held at 2 PM on Saturday, January 13 in the 2nd floor Foundation Room of the Civic Center Library (330 N. Coast Hwy).


Hilary Holley
Librarian I | Oceanside Public Library
330 N. Coast Hwy, Oceanside, CA 92054
Tel: (760) 435-5577

photo source: Ethan Hoover

Book Marketing Ideas: Part 8

Book Marketing Ideas

At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase your web presence.

Below are the remainder of the ideas, with annotations. OK, some of these are pretty complex so I'll leave the research up to you for most of them.

72. Start thinking local
73. Sell themed merchandise (Think “Team Edward” shirts)
74. Rent a billboard
75. Host a book release party
76. Link with an activity that supports your cause and sell your book there
77. Create a viral video about a scene from your book
78. Find a Place To Give a Book Reading:

Your local coffee shop
A hospital
A retirement community
A rehabilitation center
A local church
A locally owned bookstore
The library (try the five closest to your house)
The local community college
A school
Wherever the main setting of your book is

79. Discover where to donate your book (and make new fans):

Women’s shelters
VA hospitals
Homeless shelters
Children’s hospitals
Retirement homes
The five closest libraries to your house
The library in your hometown
Summer camp
Community libraries at coffee shops
The local community college library
The libraries in the town where the book was set in
Local B&B’s
Local motels
Church libraries
Rehab centers
Cruise ship libraries
Doctor’s offices
Community centers
Senior Centers

Become an expert:
80. Listen to the Novel Marketing Podcast
81. Become a HARO source
82. Get active on LinkedIn
83. Write Op-Ed pieces on the core message of your story
84. Write freelance pieces on the core message of your story and pitch to niche publications
85. Give lectures on the core message of your story
86. Host webinars with other experts
87. Create a series of web-videos interviewing experts on the core message of your story
88. Make sure your author about me page is interesting and relevant
89. Create a Meetup group

Used with permission The Write Practice – see more at

The Inaugural San Diego Festival of Books August 26 at Liberty Station

From the October issue of The Writer's Life

The first ever San Diego Festival of Books was a celebration of writers, readers, and book-sellers and the vital role they all play in our community. With an estimated attendance of 10,000, the festival clearly was a winner right out of the gate!

The Festival of Books was held on Saturday, August 26, at Liberty Station in Point Loma. SDWEG purchased an exhibit booth to promote public awareness of our organization and also to provide time slots for members to display and sell their books. Hundreds of people visited the booth, and 64 visitors signed up to receive the SDWEG newsletter.

Fifteen SDWEG members signed up for two-hour slots, including Marcia Buompensiero, Lawrence Carleton, Marie DiMercurio, J. Elke Ertle, Janet Hafner, Margaret Harmon, Peggy Hinaekian, Barbara Huntington, Joan Kilpatrick, Ed Lopatin, Helen Pendleton, Barrett Clemmenson Powell, Arthur Raybold, Laura Roberts, and Penn Wallace.

Appreciation goes to Mardie Schroeder, President, and Marcia Buompensiero, Treasurer, for making the arrangements for SDWEG’s participation in the festival. Mardie and Marcia set up and took down the booth, greeted booth visitors, and also took time to visit individual authors in the festival’s Authors Alley to promote awareness and membership in SDWEG.

Rest assured, the Guild will be first in line to sign up for a booth at next year’s book festival at Liberty Station.

Book Marketing Ideas: Part 7

Book Marketing Ideas

At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase your web presence.

Below are more of those ideas, some with annotations.

64. Tweetables:
  • The @AuthorMedia crew just gave me 89 free book marketing ideas. Watch out world! – click to tweet.
  • My sales should spike soon. I’m going to try out some of the book marketing suggestions from @AuthorMedia. – click to tweet.
  • 89 Book Marketing Ideas That Will Change Your Life. Try one today! – click to tweet.
  • Have you tried any of these marketing tips from @AuthorMedia? They look great! – click to tweet.
  • Dang. I needed book marketing ideas and I found 89 of them via @AuthorMedia. – click to tweet.
  • If you write books, you should look at this list ASAP. Unless you are my competitor. – click to tweet.
  • Need some book marketing ideas? One of these ideas should do the trick! – click to tweet.
Build your brand offline.
65. Write a Press Release.

Don't know how? Do a search for "how to write a press release." Here's a group of templates for press releases from HubSpot for inspiration.

66. Ask to be interviewed by your local paper.

You might want to begin with the small papers.

67. Ask to be interviewed by a paper in the place your book is set.

Do the research.

68. Ask to be interviewed by the local radio host.

Be sure to find one with an audience you want to attract and one with an appropriate format for interviews.

69. Ask to be interviewed on the local morning show (read this article first).
70. Partner with a band that has the same cause as you.
71. Go on a physical book tour.

Used with permission The Write Practice – see more at