At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase Your Web Presence.
Below are ten more of those ideas, with annotations. Some are no-brainers. Others require a great deal of effort. Stick with what's within your comfort zone.
31. Create business cards with your web address on them and hand them out.
Why stop at just the web address? The Guild's business cards include our meeting location, meeting date, and times for the various portions of the meeting.
32. Put your photo on your business card for stronger branding.
You won't find any examples of creative business cards to illustrate including your photo, but your photo will be easier for others to connect with you than any cute gimmick.
33. Start commenting on other blogs (early and often).
If you already have a WordPress blog, you can find other blogs on similar topics by using the WordPress Reader. Once you are logged in for your site, go to wordpress.com and your Reader view will open. See the sample below.
Select the "Discover" link in the left column to find examples of blogs you can follow. Browse what's there and click on the "Follow" link on any blogs you'd like to see more of in your Reader.
Note that Ben Huberman has more than 15 million followers. (I think he works for WordPress which could explain that very large number.) That's a huge potential audience for your content, too, if you join the conversation on his blog by adding your thoughts as replies to his posts.
Or select the "Search" option and type subjects you are interested in. Then browse those blogs to find some you want to follow.
Most importantly, add a comment, something more than just "great post" or "I really enjoyed reading this." Your comments should be related to the post and express your interest in specifically what the blogger has said. If your comments are general in nature, they may be filtered to the bloggers' spam folders.
If you don't already have a WordPress blog, search for blogs on topics of interest and sign up for newsletters to be informed of new content. And then add your comments to the blog posts you read.
34. Host regular author hangouts on Google+.
Don't know what Google Hangouts are? Check out this description from TechTargetNetworks:
Google Hangouts is a unified communications service that allows members to initiate and participate in text, voice or video chats, either one-on-one or in a group. Hangouts are built into Google+ and Gmail, and mobile Hangouts apps are available for iOS and Android devices.
Live Google Hangouts require some work to set up. Here are some tips from Daniele Rossi of The Community Manager.
35. Host regular author interviews on Google+.
The interviews don't have to be long. But if you begin hosting them, continue to host them regularly. A one-time interview is unlikely to get much attention.
36. Record your Google+ hangouts and put them on YouTube.
Keep your videos for YouTube short, no longer than five minutes. Don't upload a video on YouTube unless you can honestly say you are proud of what is included and how it looks.
37. Get social media coaching.
This is a tough one. Search for "social media coach" and then review the results to see if you find someone you feel comfortable working with at a price you are willing to pay.
38. Create an online community with a forum.
Oh boy. That's what all this social media stuff is all about.
39. Say thank you to readers with special incentives for being a fan.
Possible incentives include
- Advanced Reader Copies of your next book for the first ten people to post a review on Amazon or Goodreads,
- Refrigerator magnets of your book cover (or something else) for the first ten people to reply to a blog post--a tip from SDWEG member Laura Roberts,
- T-shirts with a picture of the cover of your book to the first three people who sign up for your newsletter,
- The right to name a character in your next book to the winner of a raffle among all the names on your mailing list.
40. Ask your reading community to design merchandise for your store.
Maybe your book could use a companion coloring book. These days even adults like coloring books. Ask your readers to draw up a list of images for the coloring book.
Do some brainstorming and add more ideas in the "Leave a Reply" field at the end of this post.
Used with permission The Write Practice – see more at http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/