At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase Your Web Presence.
Another ten of those ideas, with annotations, follow. Pick one to implement before the October meeting, and use the "Leave a Reply" field at the bottom of the post to share your experience with us. Or consider Tip #30 below--produce a guest blog post for the Guild's website.
21. Start a FaceBook campaign to increase your fans
What is a campaign? Think of it in advertising terms. According to Lindsay Kolowich of Hubspot:
An advertising campaign is a group of ads centralized around one message. They often use many different marketing channels to get this idea across. The timing of these campaigns are also very clearly defined.
So a Facebook campaign is a group of ads centralized around one message posted to your Facebook author page.
Kolowich lists the 12 marketing campaigns she rates as the best in this article. Check it out to see how many of them you remember seeing when the campaigns were launched.
This post explains how to use Facebook ads to structure a marketing campaign.
Here's an example of a marketing toolkit for the online marketing campaign for Writer's Digest Novel Writing Conference, provided by Writer's Digest to assist the Guild in being a sponsoring partner.
22. Start a Google Campaign to increase traffic to your site
See that little green word "Ad" in a green box to the left of the link to the LaJolla Playhouse website in the Google Search results screen? It indicates the LaJolla Playhouse uses Google AdWords in its marketing campaign for its productions. AdWords ensure the search results appear at the top of the list, not to be lost on a second or third screen full of results.
This post explains how to use Google Adwords to structure a marketing campaign.
23. Start a controversial web series
It doesn't have to be a new website, just another Category on your existing website.
What do I mean by Category? Take a look at the top menu on my personal blogsite, sandrayeaman.com.
The menu at the top of my blog includes links to pages (Home, About, and About Book Reviews) as well as three categories (Blogging, Book Reviews, and Guest Post). Assigning posts to specific categories ensures that visitors to the site can see all posts assigned to a category when they select the appropriate link from the menu.
To create a controversial web series, add a new category to your site and assign all posts in the series to that category. Add the new category to your main menu so your site visitors can find it. And then add content.
24. Link up with other writers for your controversial web series
The above suggestion is part 1. To be effective at engaging a larger audience, you need part 2--linking up with other writers.
Once you have a category assigned to your controversial web series, use the social media platforms you already are comfortable with (Facebook, LinkedIn, Google+, Twitter) to broadcast the url of the link to the category and invite other writers to join the discussion.
Use a hashtag for your controversial web series with your posts on Facebook, Twitter, etc. For more information about hashtags, see Tip 20 in this series on Book Marketing Ideas: Part 2.
While perhaps not controversial, the April A to Z Challenge is an example of how one blogger came up with an idea--to write a post each day in April, taking Sundays off, with each successive post centering on a topic beginning with the next letter of the alphabet--and then invited other bloggers to join in. April 1's topic was about a subject that begins with "A." April 2's topic was about a subject that begins with "B." And so on. That series has been running annually in April since 2010.
25. Start weekly twitter chats with readers
Watch for a separate series on Twitter Chats, courtesy of SDWEG member Diana Diehl.
To get an idea of what a Twitter Chat looks like, check out Rachel Thompson's weekly #bookmarketingchat on Twitter on Wednesday nights at 6 Pacific Time. Of course, you need to have a Twitter account in order to take part.
26. Keyword your blog posts
You should assign both Categories and Keywords (WordPress uses the term Tag in place of Keyword) to your blog posts. Think of Categories as the general topics and Keywords as the sub-topics. On the Guild's website, there is a category for every page (the items linked in the left column of the website if you view it on a computer), but not for every keyword.
For example, Writing is a Category, but nonfiction, novel, poetry are assigned as keywords. I also include the names of SDWEG members mentioned in an article as keywords to ensure relevant articles will appear in search results.
The Search feature on WordPress relies on both Categories and Keywords to pull up posts of relevance.
27. Create a monthly newsletter
If you have time to do this, let us know.
28. Create an affiliate program
Here's a list of Affiliate Programs for bloggers from Authority Hacker.
29. Host guest bloggers
Invite authors of similar works to post items on your blog. Hosting other bloggers multiplies your potential audience reach.
30. Become a guest blogger
Don't forget the Guild's website as a potential place for your guest blog post. The subject must be relevant to the Guild's audience and should not be a blatant sales pitch. Share information you have gained with fellow members. If you try out one of these ideas, consider writing up your experiences--good or bad--to share in a guest blog post. Send your suggested post to firstname.lastname@example.org.
Used with permission The Write Practice – see more at http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/