At the Guild's August Marketing Support Group meeting, Laurie Asher shared a document with 89+ Book Marketing Ideas That Will Increase Your Web Presence.
Below are the first ten of those ideas, with annotations. Pick just one to try out before our September meeting and use the "Leave a Reply" field at the bottom of the post to let us know what you learned from the experience.
1. Create a testimonial page on your website.
Check out samples of testimonial pages on HubSpot.
2. Add the free My Book Progress plugin to your WordPress website to update your visitors about the status of your upcoming book.
Here's information about the plugin, from WordPress and Author Media. Note: This plugin requires the website be self-hosted WordPress.org, not the free WordPress.com. You can find samples of how the plugin displays at the bottom of this page.
3. Retweak the Search Engine Optimization (SEO) on your site.
There are books written on SEO.
Consultants who wish to help maximize the effectiveness of the SEO on your site can be found by searching the Internet for "SEO."
Check out this Google guide to SEO.
4. Ask fans to post their reviews on your Facebook page.
Facebook provides information on how to set up a Facebook page.
Check out YouTube for videos explaining how to set up an author page. Try this one to get started. It's only eight minutes long.
5. Ask fans to post their reviews on Amazon.
6. Ask fans to post their reviews on Goodreads.
7. Sign up for Twitter.
8. Clean up your social footprint.
This post on Social Media Examiner spells out the steps involved in cleaning up your social footprint.
9. Create an author FB page and use it instead of your profile.
See Item 4 above.
Sign up for Google Authorship.
Oops. Google stopped supporting Authorship in 2014.
Used with permission The Write Practice – see more at http://www.authormedia.com/89-book-marketing-ideas-that-will-change-your-life/